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DENVER, Colorado – August 10, 2010 – The SOL Girl has parked her truck from her Road Trip and taken to the skies! Destination SOL! Join us Wednesday August 25th from 5-8pm as SOL…Store of Lingerie, one of the country’s leading lingerie stores specializing in bra fitting and fine European intimate apparel, celebrates the ‘Denver Based Flight Crew’ that created SOL’s 2010 Ad Campaign: SOL Air.
Wednesday August 25th from 5-8pm is the opportunity to get your picture taken with the SOL Girl and get her autograph. Meet Cindy Johnson, SOL's Co-Owner and National Bra Fitting Expert who has been on The TODAY Show nine times. She is the Creative Director behind the entire campaign. Meet the other talent who helped make it happen: Photographer Jody Zorn, graphic artist Bari de Jaynes, make-up artist Sedrique, hair stylist Noelle Benjamin and SOL Girl Tiffany Vartanyan.
Mix and mingle over drinks and airline peanuts. Everyone who attends receives their very own custom SOL Air luggage tag and is automatically entered to win a $500 shopping spree at SOL! Shop the new Fall styles that have just arrived and the Behind the Scenes video of the shoot will be shown for the first time throughout the evening.
A percent of proceeds will be donated to Wings Over the Rockies Air & Space Museum who generously offered their site as the location for the SOL Air photo shoot.
Founded in 1997 by two sisters, Cindy Johnson and Jeanie Peterson, and located in Denver’s prestigious Cherry Creek North shopping district, SOL is one of the cornerstones of the areas’ independently owned boutiques and offers an exquisite collection of lingerie including bras and panties, pajamas, loungewear and robes. SOL designers include Marie Jo, Prima Donna, Hanky Panky, Eberjey and Natori as well as other distinctive pieces designed exclusively for SOL. Open Monday through Saturday,10AM to 6PM. The Launch Party is Wednesday August 25th from 5-8pm. 1-800-466-1356 Customers may also shop online at www.SOLlingerie.com.
Billboard from 2010 Campaign
SOURCE: SOL…store of lingerie
For all media inquiries
CONTACT: Janelle Kenny, 303-548-4731, janelle@SOLlingerie.com
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